The problem with a so-so design...

I've talked about this a little before, but I'd like to touch on it again, just briefly. If you see what your website isn't doing so well, if your views are not converting to sales, but your SEO is top notch, and you are getting a ton of hits- have you considered the possibility that maybe the problem is your design? Many people (myself included) see a so-so, or let's face it, outright crappy, website design and won't feel comfortable shopping with you. It's a simple fact, if your website needs work, people are going to project that to your whole business and products!